About us

Founded in 1997, SWISStours is a leading global travel company and a wholly owned subsidiary of Swiss International Air Lines (SWISS), headquartered in Switzerland. We specialize in Switzerland travel, Swiss rail holidays, European vacations, and customized travel experiences for leisure and business travellers worldwide.

As an Official Authorized Seller of Swiss Federal Railways (SBB) and Swiss Travel System products, including the Swiss Travel Pass, SWISStours is consistently ranked among the world's leading distributors of Swiss Travel Passes and Switzerland travel products. We help travellers seamlessly explore Switzerland by train, bus, boat, and mountain railways.

SWISStours also owns and operates leading Switzerland travel websites, including VisitSwitzerland.com and SwitzerlandRailways.com, providing expert travel information, rail travel guidance, holiday planning tools, and online booking services for travellers worldwide.

Our travel platform offers Swiss Travel Passes, Eurail Passes, hotels, sightseeing tours, mountain excursions, rail tickets, airport transfers, European holiday packages, and international flight bookings. Powered by advanced travel technology and artificial intelligence, SWISStours can create personalized Switzerland and Europe itineraries in as little as 10 seconds with live dynamic pricing and real-time availability.

With customers and travel partners across Asia, Europe, the Middle East, North America, and Australia, SWISStours combines Swiss quality, innovation, and destination expertise to deliver seamless travel experiences.

For nearly three decades, SWISStours has been helping travellers plan and book Switzerland holidays, Swiss rail journeys, and European vacations with confidence, making us one of the world's most trusted Switzerland travel specialists.